Are you concerned about your sales copy? Most likely it’s because you’ve failed to sell the experience and have been trying to sell the product instead. Compelling sales copy makes the customer see, taste, smell, and feel how good the experience will be, making it almost impossible to walk away without buying. Try these five sales copy writing tips to increase the effectiveness of your marketing materials.
Good sales copy appeals to the eye. First impressions count, and that especially applies to the concept of excellent sales copy, which should catch and please the eye. You’ll need to employ color, design, and images to project a professional, appealing, and well-branded product or service.
Touch on the senses. You need to write sales copy that is so descriptive that it makes your readers ache for relief if you’re selling pain killers, salivate if you’re selling ice cream, and shiver if you’re selling winter coats.
Entice your customer by describing the experience he will have if he buys your product or service. Are you in the insurance business? Paint the picture of what it’s like to have an accident without insurance, and then describe how much relief he will feel if he has insurance. Are you selling massage therapy sessions? Tell the story of a person suffering from chronic pain, and then show a person who is enjoying full range of motion, injury-free.
Pay for the best quality. You want to entice the customer with sales copy that communicates the message that they deserve the best, and you will deliver the very best – at a price they can afford. That means you need to hire a good copywriter, use quality materials, and take the time to design ads that wow. Your sales copy reflects your company. Refuse to settle for sales copy that feels only okay or satisfactory.
Watch out for copy that communicates “all I care about is a quick sale”; instead, communciate your motto that the customer always comes first. Any sales copy that feels slick, cheap, or self-serving will turn off customers, no matter how good the deal. Instead focus your sales copy on describing how the customer will enjoy the service or product and how you will ensure satisfaction.
When you cater to the experience of the customer, you’ll make sales.